Google was one of the contenders of Kelly Blue Book buy-out along with AutoTrader and Cars.com. I wonder why Google doesn't develop their own platform, for they already have massive database including the automobile data.
I love Google search engine; t's simplicity and relevancy. However, when it comes to car search, I end up in a website filled with advertisement and cluttered content. I wonder always why these websites can be as simple as search. Can I just type in, "I'm interested in buying a new SUV with 7 seats or more, but it should have fuel efficiency of more than 25 MPG, and at the same time I don't want to spend more than $30,000." Something like that.
Most of the websites such as kbb.com, edmunds.com, Yahoo Autos, MSN Autos, and Ebay Motors have the concept of new and used, etc. But, when I come to car research, do I really care? Either I'm a car enthusiast looking for new cars, future cars, nice background pictures, cool editorials, etc. or I'm a practical car buyer looking for a deal.
I just want to start with a very simple search page and then start digging in. Let's say, I'm looking for a car within $25,000 and $35,000, since my budget allows that range, and the MPG should be between 25MPG or up, and I don't like certain brands and prefer certain brands. I just keep adding new criteria. Of course, I want to compare similar cars to make the final decision. At t the end of my research, I want to find out what dealer has the car I'm looking for and how much they would like to offer.
I'm talking about simple and fun car research and buying experience. I like TrueCar in a sense since they provide a pretty good picture of the price of a car I'm thinking about buying. I like Vast in a sense that they are doing some research for me. I like Edmunds' Insideline sicne I can see a lot of cool cars, editorials, etc.
But, what I really like to see is a Google like car website. I'd call it, "Googomobile!".
Should I make one?
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